HearCANADA
In a category that routinely turns up the sap and leans into tired tropes featuring the sentimentality of seniors, we broke those molds to introduce HearCANADA to the Canadian market. In this integrated, national campaign, we keyed-in on the nuances that are often missed by those experiencing hearing loss – the snap of a soda can opening, the crunch of leaves, the conversations in a bustling room. All the things that help you turn up life, and live it to the fullest.
Role: Creative Director
We adapted the HearUSA brand for launch in Canada, giving new life and meaning to the sound wave logo – not just a logo mark, but a way of expressing the experience of using these life changing hearables. The new imagery set the course for the brand in print, social, and digital.
