PIK TV
Strategy Awards - Shortlist
Media Innovation Awards - Silver
Canadians are cutting the cord and finding innovative, but inefficient, ways to access the content they love. We developed an integrated, digital-first campaign that targeted cord cutters hunting for streaming services of the legal and illegal variety.
Role: Copywriter
TV for rule breakers Lookin’ for illegal content on YouTube, are ya? When users searched for content pulled down due to copyright infringement (unbeknownst to them), they were served this ad.
Too disruptive?This next ad got pulled by Facebook almost immediately. I guess we broke their rules. How fitting.
